Boxed Water approached Traffic with the challenge of creating a big and sustainable impact by Earth Day 2017. That amounted to 42 days from kick-off to production. Traffic had to develop a unique method of collaboration and project delivery to support the goal.
Isolating opportunity in a crowded space.
bottled water alternatives
better for the planet
water in a box
better for t
why is boxed water better?
primary keyword targets
mid and long tail keyword variations
Our research produced a strategy that was focused on positioning Boxed Water’s content to audiences focused on sustainability and products within the beverage category. We created strategic intent for their lifestyle content that would produce inbound traffic.
Balancing product attributes with commercial intent.
Boxed Water was focused on online subscriptions and product sales, so we knew we would have to carve out a precise keyword strategy which would correlate well to the sitemap used in the build. We implemented hand-written meta data and used schema markup for efficient discovery of production attributes.
Pure and simple. Just like the product.
Acumin Pro Extra Condensed
ITC Avant Garde Gothic Pro
Simple but purposeful.
We structured the sitemap to emphasize the focus on promotions and cart building. While Box Water is sold in many stores, a primary goal was to bring users into an online transactional experience.
Since time was limited, we thought the fastest way to flesh out the informationarchitecture of the site was to build a fast prototype in Webflow. This allowedeveryone to scroll through the sections of the site and navigate to different pagesand really get a feel for how the content would flow.
Making it all come together. Beautifully.
To support an incredibly short timeline, Traffic dove right into full color design comps. With the help of InvisionApp, we ideated quickly on a mobile and desktop experience that allowed for strong client collaboration.
A fluid and streamlined Shopify ecommerce build.
We went right from Sketch to an HTML/CSS/JS static build. We leveraged Greensock for some precisely timed dynamic interactions to help the site work harder to tell Boxed Water’s story. The front-end was architected into Shopify to provide seemless check-out flow and ecommerce functionality.
We launched the fully scratch-designed and hand-coded experience in just 42 days, which included an incredible amount of client collaboration.
Animating the site was critical our finished experience. Significant effort was placed on dynamic interaction and making the mobile extremely fluid. Over 70% of Boxed Water’s traffic was from mobile devices.
increase in organic search traffic within 4 months
increase in site traffic
increase in ranked keywords