Meritor approached Traffic needing to establish a web identity system and site experience that would elevate their brand, products and investor relations efforts. Tapping into some stunning product photography, Traffic crafted a cross-device experience that was met with rave reviews.
Keyword Research
Global products with purpose and intent.
83
105
tire inflation system
rive axle
tandem axle
commercial truck parts
arket truck parts
front drive axle
truck axle
83
105
drum brake system
trailer suspension parts
primary keyword targets
mid and long tail keyword variations
aftermarket truck parts
Keyword Deliverables
Through our research we developed a very focused B2B strategy that would position the site to prospective buyers and fleet managers and also to prospective employees. The keyword research insights informed our IA decisions early in the UX process.
Onsite SEO
Engineered like the products.
Onsite Deliverables
We built migration and onsite workbooks that included page-level meta data and a comprehensive redirect strategy from the old site. Our hand-written meta data was implemented on every page on the site. Schema was leveraged to properly mark up product information.
Art Direction
It’s all about the details.
Typography
Trade Gothic LT Std
Benton Sans
UX Design
Ideate to great.
Sitemap
Page-level Analytics insights informed the most important existing content, and user research informed a new set of experience considerations. Traffic blended keyword research insights with user feedback to arrive at a thoughtful, concise IA.
Wireframes
Traffic’s pixel-accurate high-fidelity wireframes helped establish layout, copy, and structural design. With the help of prototyping tools including InvisionApp, client approvals were collaborative and efficient.
Visual Design
Bringing the products and stories to life through color.
Design Comps
Traffic’s full color comps integrated a stable of existing photography, new imagery and illustration to allow the products, people and culture to stand out.
Development
A lean, mean and efficient dynamic stack.
Philosophy
Meritor was a Microsoft partner, so we incorporated our static front-end development workflow to produce a HTML/CSS/JS front-end that could efficiently be integrated into Sitecore. Traffic ran daily scrums to execute the development work with speed and efficiency.
Quick Execution
All 32 site templates were statically developed into fully functional responsive code within just 8 weeks.
BEM Techniques
Includes BEM techniques that functionally simplifies the frontend and backend user experience and allows for streamlined enhancements.
Sitecore
The Meritor website fully leverages Sitecore 9. It provides for a robust and scalable content management process.
26%
increase in organic search traffic year-over-year
37%
increase in site traffic
32%
increase in ranked keywords
