Meritor approached Traffic needing to establish a web identity system and site experience that would elevate their brand, products and investor relations efforts. Tapping into some stunning product photography, Traffic crafted a cross-device experience that was met with rave reviews.

Keyword Research

Global products with purpose and intent.


primary keyword targets


mid and long tail keywordvariations

tire inflation system

rive axle

tandem axle

commercial truck parts

arket truck parts

front drive axle

truck axle



drum brake system

trailer suspension parts

primary keyword targets

mid and long tail keyword variations

aftermarket truck parts

Keyword Deliverables

Through our research we developed a very focused B2B strategy that would position the site to prospective buyers and fleet managers and also to prospective employees. The keyword research insights informed our IA decisions early in the UX process.

Onsite SEO

Engineered like the products.

Onsite Deliverables

We built migration and onsite workbooks that included page-level meta data and a comprehensive redirect strategy from the old site. Our hand-written meta data was implemented on every page on the site.  Schema was leveraged to properly mark up product information.

Art Direction

It’s all about the details.


Trade Gothic LT Std
Benton Sans

UX Design

Ideate to great.


Page-level Analytics insights informed the most important existing content, and user research informed a new set of experience considerations.  Traffic blended keyword research insights with user feedback to arrive at a thoughtful, concise IA.


Traffic’s pixel-accurate high-fidelity wireframes helped establish layout, copy, and structural design.  With the help of prototyping tools including InvisionApp, client approvals were collaborative and efficient.

Visual Design

Bringing the products and stories to life through color.

Design Comps

Traffic’s full color comps integrated a stable of existing photography, new imagery and illustration to allow the products, people and culture to stand out.


A lean, mean and efficient dynamic stack.


Meritor was a Microsoft partner, so we incorporated our static front-end development workflow to produce a HTML/CSS/JS front-end that could efficiently be integrated into Sitecore.  Traffic ran daily scrums to execute the development work with speed and efficiency.

Quick Execution

All 32 site templates were statically developed into fully functional responsive code within just 8 weeks.

BEM Techniques

Includes BEM techniques that functionally simplifies the frontend and backend user experience and allows for streamlined enhancements.


The Meritor website fully leverages Sitecore 9. It provides for a robust and scalable content management process.


increase in organic search traffic year-over-year


increase in site traffic


increase in ranked keywords