Meritor approached Traffic needing to establish a web identity system and site experience that would elevate their brand, products and investor relations efforts. Tapping into some stunning product photography, Traffic crafted a cross-device experience that was met with rave reviews.
Global products with purpose and intent.
tire inflation system
commercial truck parts
arket truck parts
front drive axle
drum brake system
trailer suspension parts
primary keyword targets
mid and long tail keyword variations
aftermarket truck parts
It’s all about the details.
Trade Gothic LT Std
Ideate to great.
Page-level Analytics insights informed the most important existing content, and user research informed a new set of experience considerations. Traffic blended keyword research insights with user feedback to arrive at a thoughtful, concise IA.
Traffic’s pixel-accurate high-fidelity wireframes helped establish layout, copy, and structural design. With the help of prototyping tools including InvisionApp, client approvals were collaborative and efficient.
Bringing the products and stories to life through color.
Traffic’s full color comps integrated a stable of existing photography, new imagery and illustration to allow the products, people and culture to stand out.
A lean, mean and efficient dynamic stack.
Meritor was a Microsoft partner, so we incorporated our static front-end development workflow to produce a HTML/CSS/JS front-end that could efficiently be integrated into Sitecore. Traffic ran daily scrums to execute the development work with speed and efficiency.
All 32 site templates were statically developed into fully functional responsive code within just 8 weeks.
Includes BEM techniques that functionally simplifies the frontend and backend user experience and allows for streamlined enhancements.
The Meritor website fully leverages Sitecore 9. It provides for a robust and scalable content management process.
increase in organic search traffic year-over-year
increase in site traffic
increase in ranked keywords